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TagTeam Solutions:
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Manage
Customer Example:A start-up company with hot new technology was upgrading their Web site to better identify qualified prospects and each prospect's "hot buttons." In addition to the standard HTML pages that describe the company and products at an overview level, the Marketing department integrated into the site an online library of spec sheets, photos, technology backgrounders, whitepapers, and detailed product presentations. The library was linked into the site behind a registration form. Today, the Sales team receives email messages from the library registration process -- these prospects are highest priority because they are exploring the site more rigorously. From the library, the prospects can download the technical information they need immediately. |
Customer Relationship Management
Mainstream marketers now are using their public Web sites to gather qualified leads, gather intelligence on visitors, and provide user experiences tailored to the interests of the visitor. Although anyone can create a Web site that has a registration form, it takes more than that to qualify visitors to your site in a meaningful way. It takes a systematic approach that collects data on the visitor, their actions on the site, and even their navigation path through the site.
An online marketing library stocked with materials of interest to your prospective customer is a "must-have" sub-site within your public Web site. Placed behind a visitor registration form, the library becomes a "special interest zone" that lets you distinguish between casual site visitors and those with more in-depth interest in your products or services. If your library is state-of-the-art, it also can notify your Sales teams of what specific items the visitor accessed within the library, any requests they made, and if they are a repeat visitor to the library.
Contact us to learn more about our customer relationship management solutions.
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