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Customer Example:
A leading database marketing company uses a marketing library
to provide an intranet Web site called "Marketing On Demand."
This library is a critical sales and marketing information
system — it contains hundreds of brochures, collateral,
product updates, analyst reports, and internal briefings in
ready-to-use electronic formats. Salespeople across Europe
and North America access the library on a regular basis. The
library was built, populated with data, and rolled out to
the worldwide sales force in less than 6 weeks.
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Sales and Marketing Database & Information Systems
Salespeople want all of your marketing and sales materials
NOW -- a need satiated only through comprehensive sales and marketing
databases and information systems. They want to know about new brochures,
advertisements and mailers; they expect easy access to accurate
product presentations; and they increasingly demand collateral in
electronic formats so they can e-mail them to customers or print
them on desktop printers.
Traditionally, Sales' expectations translated into frustration
in Marketing, along with a lot of money wasted printing extra copies
of materials, shipping binders to field offices, making CDs, and
preparing the weekly "Marketing Update." More recently, Marketing
departments have created ad-hoc intranet sites - not containing
a sales and marketing database - with some (but not all) materials
on them. Such partial solutions only add steps to the process, increase
frustration, and hurt Marketing's credibility with Sales. An on-line, easily updated marketing library built on top of a
sales and marketing database and information system is the answer.
Salespeople benefit from a "one-stop shop" for the materials, tools
and information they need to win business, and marketers benefit
by reduced time and money spent keeping the field informed and armed.
Contact us to
learn more about our sales & marketing database solutions.
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